They’re not done yet. Just announcing (and the verge reporting on it).
Their announcement (here) is quite forceful though, interestingly. The article described it as a manifesto.
See also a recent post here about their survey on integrating activity pub: https://lemmy.ml/post/14734757
Of course it matters. A new network will have to start from scratch and with the “nobody is there, so I won’t join”-mentality, potential growth is severely limited. By implementing federation, you will instantly have a base community to build on.
There’s “nobody” on Fedi either. Also federation isn’t for everyone. It greatly complicates lots of things.