I tell meat eaters and vegetarians the same thing about this.
“Do not compare this to the best meat hamburger you ever had. Instead pretend its a completely new food that you’ve never tried.”
Treat it like a protein option and stop trying to force it to be just like something else. It is very similar to meat in many ways, but it isn’t meat. I don’t consume much advertising so I don’t know if the companies are selling it and saying that it’s indistinguishable.
It’s not “fake”, it just isn’t “meat”.
It just has quinoa in it. There are lots of other ingredients as well.
I would bet money that most people who hate the idea of a “quinoa” patty don’t eat quinoa and likely don’t even know how to pronounce it.