chameleon

(It’s a joke/reference, I guess it’s not 100% known though. My bad.)

I really do hate “I know what I have so you are going to pay whatever number I set” capitalism though, which is what they do here. These registrars figured out a loophole around the redemption grace period and are, from the start, set up to make you lose the domain and then spend significant money on a completely unfair auction where they have the power to plant fake bids, rather than paying the usual static redemption fees that aren’t that excessive.

Heartbreaking: The Worst Capitalist Practice You Know Just Accidentally Picked A Funny Target

You go to the settings and verify it. You don’t have to host anything, just verify that you own the domain via text file or DNS record and choose to set it as your handle. Bluesky’s ATProto has a couple extra layers of indirection and it’s very easy to get a custom handle as a result.

The downside of this setup is that running your own complete network is completely impossible. If you want to follow theonion.com, anyone can find did:plc:a4pqq234yw7fqbddawjo7y35 in the DNS without too much work. That’s the identifier for The Onion’s Bluesky account, and even if they swapped back to .bsky.social, that ID number would stay. But that DID tells you absolutely nothing about where the data is currently hosted.

So how do you figure that out? Well, you register it with https://plc.directory/ which is ran by Bluesky and cannot currently be replaced. There’s fancy cryptography involved that makes it hard for them to spoof data, but they are perfectly capable of simply not giving any data out for any given DID.