jalda

And, the timing of their supposed interest in the Fediverse is after the second notable exodus from a major social network. Meta sees more people

Project 92 has been on the news since at least May 20, a couple of weeks before the Reddit drama, and it seems that they have been testing it with influencers for months.

I wholeheartedly agree with the sentiment about Facebook, but I think some of these takes fail to get the whole picture. Facebook isn’t interested in us, Fediverse users and our communities. As you said, they only care about money. And the money today is in creating a competitor to Twitter. Mastodon happens to have an open-source Twitter clone, and Facebook can use it without spending much in coding. Also, the federation aspect allows advertisers to defederate from problematic communities, which is why they’re leaving Twitter.

Meta sees more people & more engagement here which equates to more potential profits on their end.

According to the article that I linked, every Instagram account will carry to a Project 92 account. There are like 2 million Lemmy accounts, and a few millions more of Mastodon accounts. Instagram has billions, with b, of accounts. We are anecdotal in comparison with the engagement that the migrated Instagram users will create.

We are not Meta’s target. We are the ones that will suffer their consequences.

I don’t think Facebook really cares about attracting the current Mastodon/Fediverse users to their new social network. I think they have chosen ActivityPub for two reasons:

1. They want a product to compete against Twitter. And with Musk rapid enshittificating it, they need to act quick. ActivityPub is open source and proven to work, so Facebook has less work to do, and can release their new product sooner.

2. The main downfall of Twitter is advertisers leaving the site because they don’t want their ads next to hateful comments that are now allowed under the new management. But this is a problem that can be neatly solved with defederation! Each advertiser can have their own instance (instance-as-a-service provided by Facebook), and they have more granularity in decided in which parts of the network they want to participate, and which parts to defederate. Sure, we the original denizens of the Fediverse will defederate from anything Meta, specially from ad instances. But most of the users of this new Meta-fediverse will remain in their Meta-approved instances, oblivious to the world outside them.