Product in the London startup scene.
DJ & producer
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Cake day: June 9th, 2023
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Product in the London startup scene.
DJ & producer
Mixr had exclusive contracts with the streamers they bought. Meaning they could only stream on Mixr.
Interestingly, Kick is going for a different approach with non-exclusive contracts, allowing XQC to stream on all other platforms as well. It sounds crazy when they’re spending $100 mill, but they’re betting on being able to bring users from other platforms over time, rather than just expecting the audience to all move over at once.