Thanks, that all makes a lot of sense.
It looks like pad 5/VCC is on the middle-left, pad 2/GND is on the middle-right, and pad 6/data is on the upper-left of the footprint when I open the hillside46.kicad_pcb file in the KiCad PCB Editor, click on ‘View’, and check “Flip Board View”.
As a sanity check, given the info above: it looks like I could rotate that ESD chip 180 degrees (so that the ESD chip’s pin 1 is on the lower-right pad of the footprint) and have everything work, correct?
Fantastic, thank you for all your help!