55% of your subscription based on viewing hours each month of the creators you watch. So for argument sake, lets say a single sub is $12. Of that $6.60 is split up and allocated to the creators you watch, thats a generalization, there are other factors involved, but it still turns out as a win for creators, the more premium users that watch the creator the better. That $6.6 is worth more split up than normal ad revenue.

Versus ad revenue which I believe is something like 1000 views generate $18 on average of ad revenue which a creator doesn’t even see all of it . Keep in mind there are other factors in play with ad revenue based on the advertisers and watch time.

I’m in the camp that says you should really pay for premium. It’s so worth the money. For every premium user that watches a video the creator gets a pretty good cut. Something like 55%. Blocking ads doesn’t really hurt the creator too much. Your mainly just sticking it to Google. But if your someone who watches alot of YouTube consider premium, to help your favorite creators more. Especially you get Music included.