I think that word is used wrongly here. Enshittification is a specific process and not just a product getting worse.

The “this would never happen to me” mindset really is cancer to logical thought and reasoning.

I somewhere read (maybe it was thinking fast and slow by Kahneman?) that even psychology students learning about certain behaviors would later anonymously claim they would never fall into these patterns. But plot twist: they are also only human, so of course they also could fall into these patterns.

Another example: People that think they would never fall for a scam. If it is the right scam they will fall even more easily for it than people that know that it could happen.

“Of course it can’t be a scam. Scams are obvious and only idiots fall for them.”

I needed to scroll way too much to see people mention marketing and advertising. It’s a huge deal.

The power of good advertising is not to be underestimated. There is a good statistically proven reason why so much money flows into it. And it’s not only traditional advertising but viral and “astroturfed” advertising.