This is a theory that’s previously been stated in log/39-normie-hypothesis.gmi, but I think it’s worth expanding on as it’s become very relevant with the recent Reddit shit-show actualizing just how bad that website has gotten along with social media in general.
I think the model demonstrate how the ’enshittification’ process is an inevitability with any social media that is run on a venture capital model.
An online community can be like a village, where you have familiar faces, collective experiences, shared values and so forth.
The problem is that smaller subs could be Eternal Septembered almost overnight by getting onto /r/all and being swamped by people with no interest in following the established norms. The UK politics sub after Brexit for example was never the same again.
UK politics after brexit hasn’t been the same. The penalties for lying in that vote campaign were too weak and the offenders are only now starting to suffer the consequences of continuing in that manner.