Amazon is experimenting with using artificial intelligence to sum up customer feedback about products on the site, with the potential to cut down on the time shoppers spend sifting through reviews before making a purchase.
Google has been doing this for a long time now, nothing really new here. What’s disappointing is that they’re not using AI to crack down on fake reviews, including those generated by ChatGPT. There are reviews on Amazon that say (verbatim) “As an AI language model…” as the intro to the review, so clearly any effort to remove these is minimal.
Google has been doing this for a long time now, nothing really new here. What’s disappointing is that they’re not using AI to crack down on fake reviews, including those generated by ChatGPT. There are reviews on Amazon that say (verbatim) “As an AI language model…” as the intro to the review, so clearly any effort to remove these is minimal.