“Google is in every part of this value chain. As we see it they hold a dominant position in both the sell side and the buy side in order to favor their own ad exchange,”
I have seen ad tech middlemens that ~75% of the ads they “buy” come from Google dv360 and ~75% of all ads they sell was to Google ad manager.
The only close competition to Google is Facebook and Amazon mostly because they have their own closed garden big enough to sustain ad exchange. On the open web (random apps and websites) it’s all Google.
I have seen ad tech middlemens that ~75% of the ads they “buy” come from Google dv360 and ~75% of all ads they sell was to Google ad manager.
The only close competition to Google is Facebook and Amazon mostly because they have their own closed garden big enough to sustain ad exchange. On the open web (random apps and websites) it’s all Google.