If you read the article, the problem is not that Google has an advertisement business but that they control the entire chain. In particular they focusing on the Google AdX (Ad Exchange) which is only one of the components of their ad business, but it’s the one that gives them an unfair advantage, because it gives them full control over both the buying and selling sides of the ads business.
That’s one complaint. And breaking them up would be fine (probably). But regulators are also eyeing breaking Google and its other businesses up. Android has long caught the eye of regulators in Europe.
(Less so in America where it has a minority of the market…)
If you read the article, the problem is not that Google has an advertisement business but that they control the entire chain. In particular they focusing on the Google AdX (Ad Exchange) which is only one of the components of their ad business, but it’s the one that gives them an unfair advantage, because it gives them full control over both the buying and selling sides of the ads business.
That’s one complaint. And breaking them up would be fine (probably). But regulators are also eyeing breaking Google and its other businesses up. Android has long caught the eye of regulators in Europe.
(Less so in America where it has a minority of the market…)