If you break them up, make sure you’re breaking them up into viable businesses.
For example, instead of requiring Google to sell of its whole ad tech business, require it to spin off competitors. Then put a cap on the percentage of marketshare any ad tech business can have.
Yes, but there is two dimensions to the problem, one is the excessive market share Google has on some markets, the other is the vertical integration transferring that excessive market share to other unrelated markets.
Take for example Google Maps. You could argue that it competes with Apple Maps and Bing Maps, but that’s just saying that if you want to be in the online mapping business, you also have to own a leading operating system. You’re right, if you break Maps off Google, it will most likely not be competitive with Apple or Bing, but does that mean that we’ll never have real open competition on this space? And there is a lot of other markets like this that have an oligopoly at best cornering the market. Online document editing. Email providers. Browsers. Google Chrome specifically is shaping the whole Internet in Google’s image, against ordinary people.
Is there really no way to reestablish free markets on these sectors?
If you break them up, make sure you’re breaking them up into viable businesses.
For example, instead of requiring Google to sell of its whole ad tech business, require it to spin off competitors. Then put a cap on the percentage of marketshare any ad tech business can have.
Yes, but there is two dimensions to the problem, one is the excessive market share Google has on some markets, the other is the vertical integration transferring that excessive market share to other unrelated markets.
Take for example Google Maps. You could argue that it competes with Apple Maps and Bing Maps, but that’s just saying that if you want to be in the online mapping business, you also have to own a leading operating system. You’re right, if you break Maps off Google, it will most likely not be competitive with Apple or Bing, but does that mean that we’ll never have real open competition on this space? And there is a lot of other markets like this that have an oligopoly at best cornering the market. Online document editing. Email providers. Browsers. Google Chrome specifically is shaping the whole Internet in Google’s image, against ordinary people.
Is there really no way to reestablish free markets on these sectors?