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Cake day: June 11th, 2023

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  • More information from a closer source: https://twitter.com/MatPiscatella/status/1667172957066600448

    47% of console video game players are female (+1% vs YA)
    50% of PC video game players are female (+1% vs YA)
    54% of mobile video game players are female (+1% vs YA)
    
    For these numbers quoted: n = 10,184
    For people interested in PlayerPulse:
    Frequency: Monthly
    First Data Captured: Jan 1 2017
    
    Methodology: Circana conducts a monthly survey of US active gamers over the age of 13. Surveys are fielded online, via PC and mobile devices, drawing from a nationally representative pool. Respondents qualify on the basis of having played games in the past month (30 days). To ensure consistency across samples and correct for any biases/errors, Circana implements a weighting system for each monthly dataset based on representative distributions of platform use and platform investment. Circana’s models are based on aggregated, cross-product samples, and are updated quarterly to account for market shifts.
    

    Mat Piscatella - Executive Director & Video Game Industry Analyst at Circana (NPD).