Google doesn’t need to control the entire value-chain of the as market like it does now to be sustainable. Right now they are basically the ticketmaster of online ads.
Google the advertising business would have no trouble on its own. But the advertising business and cloud computing business are their only meaningfully profitable businesses.
Google Arts & Culture, Google Photos, Google Duo, Google Voice, etc would likely need to figure out business models, and those business models may not be what you’d want.
If you read the article, the problem is not that Google has an advertisement business but that they control the entire chain. In particular they focusing on the Google AdX (Ad Exchange) which is only one of the components of their ad business, but it’s the one that gives them an unfair advantage, because it gives them full control over both the buying and selling sides of the ads business.
That’s one complaint. And breaking them up would be fine (probably). But regulators are also eyeing breaking Google and its other businesses up. Android has long caught the eye of regulators in Europe.
(Less so in America where it has a minority of the market…)
Google doesn’t need to control the entire value-chain of the as market like it does now to be sustainable. Right now they are basically the ticketmaster of online ads.
Google the advertising business would have no trouble on its own. But the advertising business and cloud computing business are their only meaningfully profitable businesses.
Google Arts & Culture, Google Photos, Google Duo, Google Voice, etc would likely need to figure out business models, and those business models may not be what you’d want.
If you read the article, the problem is not that Google has an advertisement business but that they control the entire chain. In particular they focusing on the Google AdX (Ad Exchange) which is only one of the components of their ad business, but it’s the one that gives them an unfair advantage, because it gives them full control over both the buying and selling sides of the ads business.
That’s one complaint. And breaking them up would be fine (probably). But regulators are also eyeing breaking Google and its other businesses up. Android has long caught the eye of regulators in Europe.
(Less so in America where it has a minority of the market…)